A Boutique Winery goes vertical by adding a Gourmet Market and Catering Firm

Feast! in Charlottesville had been growing for over 20 years by cultivating a sophisticated clientele with a curated selection of specialty foods, wines and other local artisanal products.  It became the epicenter of the Charlottesville food scene when owners Kate Collier and Eric Gertner decided it was time to sell.  Filament put together a strategic deal for Elizabeth Pelly, owner of Merry Mill Winery.  Elizabeth was a loyal customer and wanted her winery to have access to others like her.  She also wanted to improve the food offerings at Merry Mill.  She was able to capture Feast!’s business, find another channel for her wines, and add value to her own business.